Monthly Archives: June 2014

Ella David’s reference from Peter


100 Dean Street, W.1. Telephone: 01 734 1000

20 November 1982

To whom it may concern,

Re: Ella David reference

My name is Peter Richards, Creative Director par excellence of CBA Advertising.

Ella David has been my copywriter for some years and has written a number of award-winning campaigns. She will work her arse off for you – believe me, there’s enough of it so you will get your money’s worth.

She seems unable to keep a boyfriend so no worries about her getting knocked up and leaving you in the lurch

Absolut D&AD

absolut xray

absolut xray

You know what it’s like when you really want something – you work for it, strive for it and then it happens. Hurray! You’re thrilled. But it’s taken you so long to achieve your aim, the timing is all wrong.

My poster for Absolut vodka, ‘X-ray’ made it into the 1995 Design & Art Direction Annual.  As if being part of D&AD wasn’t reward enough, my work was included at the Private View of the 1995 Festival of Excellence Exhibition at the Saatchi Gallery.

When I turned up at the venue, awash with Adland legends, I was beyond excited.

I was pregnant.

Look what I got up to at work in the ’80’s

During the late ’80’sand early ’90’s, I worked at two London advertising agencies, Chetwynd Haddons and The Creative Business. Neither exists today. The fact both employed me is pure coincidence. Back then, working wasn’t work, it was going out to play with your mates, every day and getting paid for it. As one-half of a creative team, I did words (copywriter) and Dick Tyson did pictures (art-director). We turned our ideas into award-winning ads.